Robina Town Centre (QIC)

“The Drop”

What is The Drop?
Robina Town Centre wanted to keep their locals in the loop. Every second week, The Drop delivered a fashion-focused Instagram story showing what’s new for the fortnight ahead. The purpose of The Drop was to build awareness of Robina Town Centre’s fashion offering, showcasing what’s new in-centre to drive visitation and trigger impulse sales. Results Robina Town Centre found The Drop Instagram Stories were the top performing stories, achieving the highest average reach and engagement percentage compared to regular campaign stories.

Motion + Video Bleomedia (Gold Coast)
Concept and Art Direction Sam Curcio
Styling Talei Watene (Gold Coast)
Hair & Makeup Sarah Boules (Gold Coast)
Creative Agency Plump & Spry