Big W’s Toy Squad
Social Campaign

Toy Mania is one of Big W’s biggest campaigns of the year. Part of that event is a social campaign called Toy Squad.
For the social campaign, we put the toys in front of the world’s harshest critics… Kids! These Instagram Influencer kids became the champions of Toy Mania, broadcasting the toy sale to their loyal followers.

Creative Direction/Art Direction Sam Curcio alongside Big W in-house design team at Blue Dot Studios.
Director Daniel Fenech
Photography Dave Wheeler and Sally Griffiths
Stylist Lydia Jane Saunders