david jones food launch 2017

The multichannel campaign aimed to make food the star was pushed across cinema, digital, out of home and print. Central to the campaign, was a 45-second film that brought to life the deliciousness of David Jones food. The film told the David Jones Food story through a montage of the peak moments of cooking and eating: the crunch, the melt, the flow and the sizzle; the most exciting and delectable imagery that stimulates the appetite and the emotions.

The detailed way the film was shot enabled us to showcase the provenance, quality and freshness of the new food offering in a way that was immersive and enticing.

Concept Development Sam Curcio
Creative Director Toby Norris 
Film and Photography Michael Roulier and Philippe Lhomme
Creative Agency TBWA Sydney